Apple vs. Facebook
Apple didn't shy away from criticizing Silicon Valley
rival Facebook Monday at its annual Worldwide Developers Conference in
California.
Why it matters: The feud is part
of a bigger battle brewing between the two companies over their
governing philosophies and practices.
"We think privacy is a fundamental human right ... I think the privacy thing has gotten totally out of control."
— Apple CEO Tim Cook to CNN's Laurie Segall
The remarks were made in conjunction with the announcement Monday that
Apple would be shutting down "like" buttons that track Internet activity
of users logged into certain social platforms, like Facebook.
Apple showed an image of a Safari browser blocking "Facebook.com" from using cookies and website data in a demo on stage.
Facebook was quick to fire back: "If this is about protecting privacy,
and not just cute virtue signaling, then they should block all 3rd party
JS and pixels," Facebook Chief Security Officer Alex Stamos tweeted.
Apple
also highlighted new features to help customers better manage the
amount of time and attention they devote to their devices, as well as
parental controls, another not-so-subtle reference to criticism Facebook
(along with other tech companies) has recently faced, per Axios' Kia
Kokalitcheva.
Earlier this year, Apple CEO Tim Cook
took a swipe at Facebook, arguing his company would never have been in a
situation like Facebook's when it comes to user privacy because it
elects not to make the consumer's data "the product" the company is
selling. Facebook CEO Mark Zuckerberg later called his criticism "glib."
The
quarrel comes as Facebook is facing Congressional inquiries over a New
York Times report that it gave device partners (including Apple) access
to user data, which could have potentially violated a regulatory decree.
But as Axios' Scott Rosenberg points out, many people aren't
understanding what Facebook was doing. For the most part it was letting
phone makers either build their own Facebook apps, or include direct
Facebook posting into their products.
Both
firms are also trying to navigate the ever-complicated news business,
with Apple announcing Monday that it's bringing its Apple News product
to Macbooks and Facebook announcing last week that it's ending its
Trending Topics news feature, in an effort to reportedly replace it with
curated news shows.
The two companies
are currently nearly neck and neck when it comes to current trade
value, although Apple's market value is nearly 70% higher than
Facebook's.
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